41 SOUTH - PRIVACY STATEMENT
Last updated: 26 August 2026
41 SOUTH LIMITED (NZBN 9429053180537) ("41 South", "we", "us" or "our") respects your privacy and handles personal information in accordance with the Privacy Act 2020 and applicable New Zealand privacy requirements.
This Privacy Statement explains what personal information we collect, why we collect it, how we use it, when we may share it and how you can access or correct your information.
1. INFORMATION WE COLLECT
Depending on how you interact with 41 South, we may collect information including:
Name
Contact details
Email address
Telephone number
Date of birth
Nationality
Passport or travel-document information where required
Emergency contact information
Accommodation and travel details
Dietary requirements
Accessibility requirements
Relevant medical or fitness information
Information required by activity or transport providers
Payment and invoicing information
Communications between you and 41 South
Information submitted through enquiry, booking or pre-trip forms
Other information you voluntarily provide to us
We only seek information that is reasonably necessary for the purpose for which it is collected.
2. HOW WE COLLECT INFORMATION
We may collect information:
Directly from you
When you enquire about a journey
When you complete a booking or pre-trip form
When you communicate with us by email, telephone or other communication channels
When you make a payment
When you interact with our website
From a person booking or travelling on your behalf
From third parties where reasonably necessary to arrange or deliver your journey
Where required by law, we will take reasonable steps to ensure you are aware of the collection and use of your personal information.
3. WHY WE COLLECT YOUR INFORMATION
We may use your personal information to:
Respond to enquiries
Prepare quotations
Design and personalise itineraries
Process bookings and payments
Arrange accommodation, transport and activities
Communicate with suppliers
Assess participation requirements
Communicate relevant safety or operational information
Provide emergency assistance where necessary
Manage our business and customer relationships
Process refunds or changes
Respond to complaints
Meet legal and regulatory obligations
Maintain business records
Improve our services
Where you provide health, medical, dietary or accessibility information, we use that information only where reasonably necessary to plan, assess or safely deliver the relevant services.
4. SHARING YOUR INFORMATION
We may disclose relevant personal information to third parties where reasonably necessary to provide the services you have requested.
These parties may include:
Accommodation providers
Aviation operators
Rafting and adventure operators
Guides
Transport providers
Vehicle rental companies
Booking platforms
Restaurants
Insurance providers
Emergency or medical providers where necessary
Other suppliers involved in your itinerary
We only provide information reasonably necessary for the relevant purpose.
We do not sell your personal information.
5. THIRD-PARTY ACTIVITY OPERATORS
Where an activity is provided by an independent third-party operator, we may need to provide that operator with relevant information required to make or manage the booking or assess participation requirements.
This may include information such as:
Name
Contact details
Date of birth
Emergency contact details
Relevant medical or fitness information
Dietary or accessibility requirements
The third-party operator may collect additional information directly from you and may have its own privacy statement and privacy requirements.
6. OVERSEAS DISCLOSURE
Some suppliers, booking platforms, software providers or service providers used by 41 South may store or process information outside New Zealand.
Where personal information is disclosed overseas, 41 South will take reasonable steps to ensure that the disclosure is handled in accordance with the Privacy Act 2020.
7. SECURITY
41 South takes reasonable steps to protect personal information against loss, unauthorised access, disclosure, alteration or misuse.
Access to personal information is limited to people who reasonably require it for business or service-delivery purposes.
No electronic storage or transmission system can be guaranteed to be completely secure.
8. RETENTION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, or as required by law.
When personal information is no longer required, we will take reasonable steps to securely delete or dispose of it.
9. YOUR RIGHTS
You have rights under the Privacy Act 2020 to request access to personal information we hold about you and to request correction of information that is inaccurate.
To request access or correction, contact:
41 South Limited
hello@41southnz.com
+64 27 816 4202
We may need to verify your identity before providing access to personal information.
10. IF YOU DO NOT PROVIDE REQUESTED INFORMATION
Some information is necessary for us to provide a service.
For example, we may need certain personal, travel, medical, dietary or emergency-contact information to:
Make a booking
Meet a supplier's requirements
Assess participation requirements
Arrange an activity
Respond appropriately in an emergency
If you do not provide information that is reasonably required, we may be unable to provide some or all of the requested services.
11. MARKETING COMMUNICATIONS
We may use your contact details to send information about 41 South where permitted by law.
Where required, we will provide an appropriate opportunity to opt out of marketing communications.
You may request that we stop sending marketing communications at any time.
12. WEBSITE AND COOKIES
Our website may use cookies, analytics tools and similar technologies to understand website usage, improve website performance and provide relevant functionality.
These technologies may collect information such as:
Browser type
Device information
Approximate location
Pages visited
Referral information
Website interaction data
Where third-party analytics or website services are used, those providers may process information in accordance with their own privacy terms.
You can manage cookies through your browser settings, although disabling certain cookies may affect website functionality.
13. PHOTOGRAPHY AND FILM
Photographs and video captured during 41 South journeys may be used for operational, promotional, website and social media purposes.
If you do not wish to be photographed or filmed for promotional purposes, please advise us before or during your journey.
41 South will take reasonable steps to respect such requests.
14. PRIVACY BREACHES
If 41 South becomes aware of a privacy breach involving personal information, we will assess and respond to the breach in accordance with our obligations under the Privacy Act 2020.
Where a privacy breach is likely to cause serious harm, we will notify the Office of the Privacy Commissioner and affected individuals as required by law.
15. PRIVACY COMPLAINTS
If you have a concern about how 41 South has handled your personal information, please contact us first so that we can investigate and respond.
Privacy contact:
41 South Limited
hello@41southnz.com
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner.
16. CHANGES TO THIS STATEMENT
We may update this Privacy Statement from time to time to reflect changes to our services, systems or legal obligations.
The current version will be published on the 41 South website.
41 SOUTH LIMITED
NZBN: 9429053180537
New Zealand
hello@41southnz.com